In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.
Many of us would have heard of the Hindi phrase “Paapi pet ka sawal hein…” In essence it means, eventually it’s all about feeding ourselves, it’s about our stomach… Yes, we all work hard because we want to put food ...
Are #journalists different from #PRprofessionals? I really do not think so. Both jobs call for a lot of hard work, patience and self-respect. I have often referred to these professions as two sides of a coin. Throug...
In the past I have talked a bit about #journalists, but what about #PublicRelations boys and girls? Who are they? What is their mandate?
Axor as leading premium safety gear brand by Vega Auto, has announced the official launch of Agera, a high-performance full-face helmet that combines race-inspired styling with aerodynamic engineering...
Luxury motorcycle brand Ducati announced a significant enhancement to its “Ducati Protect” Periodic Maintenance Contract (PMC) Programme. Following a successful introduction earlier this year, Ducati ...
Yokohama India has introduced the Geolandar A/T with white-letter styling, giving SUV and utility vehicle owners a new way to bring their vehicle’s exterior in line with an active, adventure-driven mo...